It started as a simple idea – a spontaneous discussion between three people who shared a passion for disc golf. Me, Anders and Per met for the first time and started talking about how to do something new and exciting for the sport. It was nothing advanced, just a conversation about what a disc golf shop could look like. Four weeks later, we had opened our first store on Ugglevägen in Nacka - hence the name Ugglan Discgolf - and the rest is history.

For me, it wasn't just about selling discs and accessories from the beginning. I wanted to create something more – a context. A place where people can not only buy equipment, but also meet, talk about the sport, feel the plastic, have a coffee and build community. The goal was for everyone to feel welcome, regardless of whether they are beginners, experienced players or professionals. It would be a place where you could get a good first insight into the sport and at the same time get support to develop further.

My own journey in disc golf mirrors that of many others. When I started, I knew nothing about materials or technology. I ordered drivers online without really knowing what I needed, and learned the hard way that it's not always the right way to go. Therefore, I wanted to create a store where others could get help to get started in a better way - with the right advice, the right products and the right feeling.

Thanks to two fantastic partners and incredibly committed colleagues, we managed to grow quickly. After only eleven months, we opened our second store, this time in Gothenburg. Over time, we have grown to three physical stores and an online store that reaches out to the whole of Sweden.

But it's not just us who have grown - disc golf as a sport is growing explosively. And our journey is not just about selling discs. It's about building a community, strengthening the sport and creating a place where people can share their love of disc golf. We hope that our passion rubs off on our guests and that we can continue to grow together with you – everyone who loves the sport as much as we do.

We look forward to continuing the journey and welcoming even more people into this amazing world. Thank you for being with us!

- The team behind Ugglans Discgolf